Sunday, July 27, 2008

Change the Culture

Ok, let's face it. Christian tshirts are really dumb.

Actually, let's be honest. Christian tshirts are really really dumb.

And we need to fix it.


Christian clothing is a very tangible representation of Christian culture. What if the New York Yankees had the best baseball team in the world (which they have for a long time), but their apparel and hats and uniforms and things were just really old, not cool, and out of touch? Would that make any sense? Why wouldn't they update them? What would that say about them?


Christian clothing is the same way. Our Christian tshirts speak volumes about Christians and the Christian culture that we have created. So what is it saying? Right now it says that we are a faith that is very prideful and arrogant (with shirts simply saying how we are "God's Chic" and that we are going to heaven and such...). It says that we are riding on the coat-tails of the world and that we are not really very funny or relevant (through parody shirts based on companies and products and slogans). It says that we are out of touch with where society is and where society is going (through ridiculously old designs and graphics).


Besides missing the potential for opportunity, current Christian tshirts are hurting Christianity. They have painted our Christian culture as something that is out-of-date, out-of-touch, and full of ourselves. Even though this is a very small part of the Church, it is one of the most visible aspects of our faith. And we are just failing at it to the point that it is hurting us.


And most of us don't even realize it.


Adam Apparel is here to change that. With this site and our shirts, we want to expose the problems of current Christian tshirts and Christian culture. But we cannot do this alone. We all have to get on board to change the way we do things and change our reputation.

So join with us - and let's change the culture of Christianity.... one tshirt at a time.

No comments: